![]() ![]() And she suggested infrequent shampooing when staying on a yacht, to be considerate about conserving water. ![]() She recommended that whoever reaches the door first - either man or woman - open it. ![]() In that book, she declared it acceptable to cut salad with a knife. Baldrige’s face soon appeared on the cover of Time magazine, which hailed her as the nation’s social arbiter.Īfter that, her own name was enough to attract readers, and in 1985 she published “Letitia Baldrige’s Complete Guide to Executive Manners,” which dealt with behavior in the workplace and outside it. In the 1970s she established herself as an authority on contemporary etiquette, writing a syndicated newspaper column on the subject and updating “Amy Vanderbilt’s Complete Book of Etiquette” in 1978, less than four years after Ms. She went on to found her own public relations and marketing business. Kennedy’s assassination, to work for the Merchandise Mart, a Kennedy family business enterprise in Chicago. Baldrige left the White House in June 1963, less than six months before President John F. Baldrige, known as Tish, left her job as public relations director for Tiffany & Company to help out a friend and fellow Vassar alumna, the former Jacqueline Bouvier, becoming, in essence, the social secretary of the Kennedy White House as it emerged as a center of culture, art, youthful elegance and sparkling state dinners. ![]()
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